The popular video game arcade, gift machine area is definitely the “traffic password”

In a popular arcade, the prize machine zone is definitely the “traffic magnet”! To plan this area well, the core lies in mastering three key factors—location, proportion, and target audience alignment—and then amplifying its appeal with atmosphere design.

Location Planning: Prime Entrance Spot for Visual Impact​

A common strategy in bustling arcades is placing the prize machine zone right at the most visible core location by the entrance. At the same time, focus on refining decorative aesthetics: either set up the venue’s social media hotspot near the prize machine area or integrate it directly into the zone. This not only enhances the overall look of the space but also instantly captures players’ attention, delivering built-in foot traffic.

Proportion Allocation: Focus on Core Offerings, Maximize Atmosphere​

Prize machines should account for no less than 40% of the total arcade floor space, with claw machines being the absolute star—making up about 80% of the prize machine zone. It’s best to designate a separate area to create a “standalone网红 claw machine prize zone,” densely arranged to build a strong grabbing atmosphere that makes players want to join in at first sight.

Audience Alignment: Precise Selection to Match Needs​

The configuration of other prize machines should closely follow the venue’s target demographic:

Adult-focused arcades:​ Emphasize trendy collectibles and skill-based fun. Pair with blind box or anime figure machines, or technique-driven games like crystal digging, catering to adult interests.

Family-oriented (arcades combined with play areas):​ Prioritize children’s needs and parent-child interaction. Must-haves include five-seat candy machines, capsule toy machines, card dispensers, block pushers, sticker machines, and ball scooping machines.